Li Jiaqi, 27 years old this year, went from a beauty shopping guide with a monthly salary of 3,000 yuan to an Internet celebrity anchor with an annual income of 10 million. He only spent nearly 3 years. Most people have only seen the change in this number, and they envy the anchor who can make nearly one million by putting on lipstick, but the bitterness behind it is probably only known by the anchor himself. Li Jiaqi said: "Doing a live broadcast is not just talking about makeup.
Putting on lipstick, talking and singing to fans every day, seven or eight hours in a row, and finally the voice is hoarse. Girls who know makeup special database know that they usually try lipstick. When I put on two or three sticks, my mouth will hurt. At most, when I broadcast a two-hour live broadcast, I have to try more than 380 lipsticks on my mouth. In the end, my mouth is no longer my own." According to the statistics of Crawray, a self-media value data detection platform, as of December 2018.
The number of MCN institutions has exceeded 5,000, and more than 90% of the top celebrities have been acquired by MCN companies, or have established MCNs themselves. In the first half of 2019, the number of effective anchors (income greater than 0 yuan) on my country's seven major live broadcast platforms (Yingke, Huajiao, Yizhuan, Meipai, Momo, A platform and Kugou) reached 1.44 million, and 6 other than Kugou Platform, the cumulative total revenue in the first half of 2019 was 5.6322 billion.