The WeChat public account has gone through a full seven years, and it has become the main method of brand marketing and user operation. However, the decline in the open rate of public accounts is no longer new, and some are even less than 1%. If the short video is not popular and the official account is gone, what other channels are there? This trend is actually a necessity.
As the "Law of Bad Clicks" goes, successful funnels become less efficient over time as the crowding effect crowds out potential users. Therefore, if you want to obtain new increments, you must find new channels and transform from "single Bulk SMS Service channel" to "omni-channel". Omni-channel can form a long tail effect by expanding channel contacts - as long as there are enough expanded channel contacts, the long tail formed by 80% of non-mainstream channels will not only account for 20% of the share, but will exceed 50% or even more many. If the short video is not popular and the official account is gone, what other channels are there?
For users at different stages of the whole life cycle, the selection of channels is also focused: Occupy the mind: short video content channels dominate, but graphics, audio, and traditional channels cannot be ignored; Affecting decision-making: KOLs can’t stop advertising, and the two complement each other; Unbounded purchases: Online channels are accelerating and sinking, and time and space must be grabbed; Increase loyalty: The community is not outdated and is still the core of retaining users. 1. Occupy the mind: short video content channels dominate, but will not occupy the entire Internet market Any medium goes through three stages: growth, maturity, and decline.
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