Why adopt a content marketing strategy? Because, despite there being tons of content of various kinds out there, it still works great!
Content marketing can still be the secret weapon of any business. Regularly updating your blog, posting new vlogs, podcasts or sharing your business on social media will incredibly help you win new customers!
Want to know how to take your brand to the next level? Do you want to find out how to be successful and maintain it over the long term? In this article, we'll help you understand content marketing better, show you some examples, and find out what are the best strategies you can implement for your business.
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If you've never heard of content marketing, Photo Editing Servicesthis term may be hard to crack. Content marketing means creating content related to your business or brand; they can be blog posts, videos, podcasts, social media posts, ebooks, infographics, and more.
The idea is to use content creation to generate traffic and thereby increase profit.
It is important to keep in mind that the content must be of high quality, and must provide useful information to your customers. If the content is used to divulge misleading information, or solely to bring new people closer to your brand, you will most likely have the exact opposite effect. Poor and irrelevant content does not generate enough interest, users will notice and hardly buy from your store, and you will only have lost precious time.
Content marketing e social media marketing
Often when it comes to content marketing, the first thing that comes to mind is the blog. Write articles, create your own space where you can share useful information about your brand and the market sector in which you have entered.
For this reason, let's start by looking at the relationship between content marketing and social media: let's reverse the classic order to give your approach to digital communication a shake!
Let's start with a necessary clarification:
Content marketing and social media marketing are two entities linked but with different dynamics.
Just think about it: in the first case, go to produce content aimed at your target audience; in the second, instead, you are not only talking to your audience but you are addressing that segment (more or less small) that is on that social network. To use mathematical terms, you are speaking to a subset of the audience you are aiming for!
Another big difference is that in content marketing you can range between the many types of content present while on social networks you have the constraint of the platform: you will not be able to publish a long post on Instagram, just as you will not be able to publish a story on Pinterest.
Content marketing must therefore be sewn on the platform like a haute-couture dress. Below is a short list that includes the most engaging contents divided by social media:
Facebook : tutorials, product photos, videos (with subtitles because many do not activate the audio), content that tells stories, inspirational posts, sharing of articles and materials from the blog;
Instagram : stories asking for audience interaction (questions, quizzes, votes, polls…), user generated content, profile shoutouts, inspirational posts, giveaways and contests;
Linkedin : Graphs, Infographics, Job Ads, Job Search, Case Studies, Viral Examples, Motivational Posts, Blog Posts, Webinars, Premium Materials, Questions;
TikTok: challenge, tutorial, video educational, filtri brandizzati, giveaway e contest;
YouTube : tutorials, vlogs, reviews, live events, reactions, experiments;