Google’s new Organic Shopping list has added more competition to its Shopping search results. To take advantage of visibility, sellers can still choose to advertise on the platform. During the Live Google Shopping with Search Engine Land meeting, Kirk Williams, owner of ZATO Marketing, and Mike Ryan, product management leader at Smarter Ecommerce, shared some of their strategies in bids for the new Google Shopping campaign.
“I always start with manual CPC; I try to do things with special offers, take data and then we go, ”Williams said. Managing CPC in hand allows marketers to allocate more of their budget to the placement or keywords they find most useful.
“I’m sure I can recommend the ECPC,” Ryan said, adding that the ECPC offers. Vendors can adjust bids but allow Google to make whatsapp phone number list automatic adjustments to clicks that seem likely to lead to more or less conversion. ECPC Bids uses auction time indicators such as location, browser and daily time to optimize bids to match each search environment.
Using click maximize bidding can complement brand awareness. “It’s very much in line with the maximum click strategy because we just say,‘ Yeah, put a maximum CPC in there, and go get me all the clicks because I want to make sure we have them. ’,” Williams said, noting: “We’re going to avoid the maximum pressure on a funnel-type campaign, because who knows what’s going on; we need ROAS there, but that’s how we look at strategy. ”