The pit of the CEO's live broadcast was stepped on by Dong Mingzhu. After many days of warm-up, on April 24th, Miss Gree Dong, dressed in a dark green dress, came to the Douyin live broadcast room to start her first anchor show. It's a text message service pity that Dong s live broadcast on that day kept rolling over, and the screen became a "ghost". Netizens also kept calling to pay the internet fee. The message of "Kaka Kaka" also continued to dominate the screen, and the atmosphere was awkward for a time. 1.jpg After Dong Mingzhu's 64-minute live broadcast, Gree Electric's Douyin account increased by 590,000 followers. According to the new Douyin data, the cumulative number of viewers in Dong Mingzhu's live broadcast room reached 4,317,800, and the peak number of online users reached 216,300.
Although the dissemination data is good, from the point of view of the sales of goods, the sales volume is only 232,500 yuan. 2.png In obvious contrast, on the night of Dong Mingzhu's live broadcast, Luo Yonghao also carried out a "half price" delivery event in the Douyin live broadcast room. The total sales of [url=https://www.latestdatabase.com/buy-bulk-sms-service/][b][i]text messagte service[/i][/b][/url] the whole live broadcast text message service exceeded 30 million, which is more than a hundred times the amount of goods delivered by Dong Mingzhu. many. Although the live broadcast data of the two is not easy to compare directly, compared to Luo Yonghao, Dong Mingzhu has obviously not adapted to the rhythm of the live broadcast room. On the whole, Dong Mingzhu has not interacted much with the users of the live broadcast room. Appears cooler. 3.jpg In fact, not long before the live broadcast, Dong Mingzhu was still emphasizing adherence to the offline, and kept mentioning that Gree would not lay off staff during the epidemic. But the cash pressure is obvious. According to Dong Mingzhu’s statement on multiple occasions,
Gree’s sales in February were almost zero, and Gree needed to pay nearly 2 billion in wages in a quarter. Like many other companies, CEO live streaming has become an important breakthrough for companies' online communication and sales in the context of the epidemic. It can be said that CEO live broadcast has become a trend in live broadcast text message service delivery. Since late March this year, Liang Jianzhang, the co-founder and chairman of the board of directors of Ctrip, has personally participated in the battle, and has carried out four live broadcasts in Sanya, Xijiang Miao Village, Huzhou and Shenzhen, and harvested more than 60 million GMV in 4 hours. In order to attract users' attention, the 51-year-old Liang Jianzhang even played an ancient cosplay live broadcast, which became a hot topic on social networks. 4.jpg In addition, Sun Chunlai, CEO of Lin Qingxuan, Chen Xiaodong, CEO of Yintai Commercial, Li Shujun, CEO of Septwolves, Qian Jinbo, Chairman of Red Dragonfly... A series of CEOs have tried to.