You know that last-minute rush before a vacation or birthday when you realize there are still arrangements to be made and gifts to buy? In 2007, eBay saw this happen with its online sales. A few weeks before Christmas, sales exploded. The final year-end buying spurt was so big that the company coined the term “Green Monday.” Although it's more like Earth Day than holiday shopping, it happens every December. “Green” means, well, American money. And that presents another opportunity for creative email marketing. What is Green Monday? Green Monday is the second Monday in December and is usually the last sales spurt for shopping for Christmas gifts. As you'll see in some of the examples below,
Green Monday promotions often focus on the last few days you can shop online and receive items via standard delivery before Christmas. This year, Green Monday lands on December 13, 2021, but marketers aren't sticking to a strict schedule with this event. So your company's Green Monday schedule may differ slightly from other brands depending on your shipping speed and product availability. If you're expecting supply Image Masking Service chain issues, your Green Monday may need to arrive a little earlier. Remember that there is a varied set of year-end holidays and you can use any of the email strategies below leading to different events. 10 Green Monday Email Marketing Strategies Be aware that Green Monday emails are usually forward sales. While there's nothing stopping you from rocking it (like REI's annual campaign), most companies use Green Monday for promotions. The only problem is that you'll be out of Black Friday and Cyber Monday (BFCM) less than a month before,
and you and your audience might be inundated with email offers. Are there other ways to talk about a sale or encourage customers to check out the latest items? Absoutely! Let's look at ten Green Monday strategies you can use this year to boost sales without feeling like a record high. 1. Remind people of the last day to shop for Christmas delivery If you suspect (or hope) that customers will gift your products for Christmas, let them know the last day to order before the holiday. Remember that at this time of year there are many other holidays besides Christmas, so it's a good idea to customize emails to suit your audience and location. To do this, you will need to send an email before the holidays asking subscribers what messages they would like to receive. We shared a world map with the latest dates to place an order with standard shipping for Christmas delivery.